A new market
starts with understanding.
Practical articles for manufacturers and brand owners: entering Russia, management, sales and launch economics.
RUA / JOURNALPractical insights on entering the Russian market01 — 06
Market entryNEWMARKETRUA / 01↗
Market entry
How to prepare your production for the Russian market
Start with the product, supply economics and management model. Seven questions to answer before launch.
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ManagementREMOTECONTROLRUA / 02↗
Management
How to control your business remotely
The decisions, finances and metrics that should remain in the owner's view.
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SalesTHE PATHTO A CONTRACTRUA / 03↗
Sales
What Russian buyers need from a new supplier
A catalogue, clear terms, straightforward communication and readiness to honour commitments.
Read article ↗Market entryLAUNCHECONOMICSRUA / 04↗
Market entry
What makes up a launch budget in Russia
Separating operational launch fees, monthly support and the business's own expenses.
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ManagementONETEAMRUA / 05↗
Management
Operational representation: how one integrated team works
Why legal, finance, logistics and sales need to work together.
Read article ↗SalesBRANDTRUSTRUA / 06↗
Sales
How to introduce an African brand to the Russian market
A clear production story and materials that help start a business conversation.
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The next step
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