What exactly are you offering the market?
Compile your product range, specifications, packaging, output and available capacity. Russian buyers need to know what they will receive and on what terms. Separate items ready to ship from products that still need adaptation.
Who is your buyer?
Identify the customer type: distributor, wholesaler, retail chain or manufacturer. Prepare relevant arguments for each group: reliable supply, range, commercial terms and repeat ordering.
How do the supply economics work?
Combine production cost, transport, clearance, storage, sales and team expenses in one model. Consider several volume and payment scenarios. Turnover and profit are different; launch funding cannot be estimated from the first batch alone.
Who will manage the operation in Russia?
Assign responsibility for sales, finance, documents and goods movement. Define which decisions the team makes independently and which need the owner's approval. Set reporting frequency and data access rules.
What should you prepare for the first meeting?
Prepare a catalogue, price list, production description, planned volumes, company information and Russian market goals. If sales already exist, add customer details and the current operational structure. RUAfrica uses this information for preliminary analysis and the launch plan.